How retail changes with technology

Walmart and Amazon are using artificial intelligence to improve business efficiency and create new opportunities for the consumer.

Analysts at GlobalData note that “Walmart and Amazon are no longer competing just for market share. Their artificial intelligence strategies are changing the entire retail ecosystem, from combining digital and physical shopping experiences at Walmart to automating operations at Amazon.»

Walmart is deploying AI-based solutions for in-store product recognition, augmented reality technologies for virtual clothing fittings. Automating the management of turnover processes using video analytics improves the quality and speed of customer service. The development of intelligent voice assistants and video surveillance emphasizes the retailer’s commitment to safety and continuity.

In turn, Amazon is focused on high personalization and autonomy of the system. Using Virtual Network Functions (VNF) technology, the company is evolving its operational infrastructure and aims to set new standards for network efficiency and data management.

The aggressive innovation strategies of Walmart and Amazon not only strengthen their market positions, but also determine the future of the retail sector, analysts believe.