VIDEO SURVEILLANCE SYSTEM FOR THE STORE

Video fixation is a classic solution to prevent theft and conflict situations in retail chains, as well as an undoubted help in catching a criminal who has already committed a theft on the territory of a retail outlet.

Let’s take a closer look at what they are, and how to install them.

Video surveillance system, types and features

Today, most retail chains have a video surveillance system installed, which fulfills several functions at once:

—  Maintains order in the trading area, allows you to fix or prevent theft.

— Fixes violations on the part of the staff.

— Helps to resolve conflict situations with customers.

— Increases the level of service.

The management of retail chains always seeks to minimize losses associated with theft, both customers and employees. Hiring physical security is not always an effective and cheap measure, especially if the retail area is large. That is why more and more often they resort to installing video recording systems.

Types and features of such systems:

They can be classified by several principles:

— By the signal type: 

          — analog (almost not used in the modern world, as it has poor noise immunity and labor-intensive installation);

          — digital (HD high-definition video surveillance).

— By the way equipment interacts with each other:

          — Wired

          — Wireless

          — Remote (with control capability beyond the physical availability of the equipment)

— By the way of data transmission:

          — Via Ethernet

          — Via Wi-Fi

The type of video surveillance system should be selected depending on the technical capabilities and location of the object, as well as availability of certain communication channels.

Digital CCTV

Such systems have a wide range of signal processing capabilities and have a number of advantages:

— multiple cameras can be connected to a single line;

— wireless data transmission;

— quick payback time;

— remote processing and storage of video material;

— possibility of using video analytics.

Digital CCTV combines many functions, not only related to security in the store, but also to increase profitability — helps to collect the necessary information about the number of visitors, the dynamics of passability, as well as allows you to monitor the work schedule and movement of personnel.

Equipment

Visual control over the order at the point of sale can be carried out either with the help of guards or with the help of a video analytics system. In the second case, the system sends a signal about suspicious persons or situations to security guards or salespeople. So the video surveillance system is a clear plus for the store.

The following equipment is required for installation:

— recording device;

— video cameras;

— hard disks (data storage devices);

— power supply;

— switching elements or data transmission medium.

Most often management of retail chains choose packaged solutions and install them with the help of specialists.

Video cameras

The number of cameras depends on the size of the sales area and the number of blind spots — difficult to view areas. Depending on the type of camera and image quality, the cost will vary.

Camera parameters:

— Control type: rotary or stationary.

— Type of camera: digital or analog. The first, of course, is characterized by a higher cost, but also by the quality of the image.

— Sensitivity: depending on the quality of lighting, this indicator may vary.

— Resolution: the higher it is, the higher the clarity of the picture.

— Degree of protection against moisture and dust: IP-11 is enough for the store.

— Overview: the wider it is, the more coverage of the room the camera can capture.

Assembly

In order for the video surveillance system to work effectively and smoothly, it is necessary to perform the installation of the equipment in a qualitative and thoughtful manner. This can be done by a team of technicians: they will competently arrange the equipment, run the cables and start the entire system.

Here are some installation tips:

— The height of the camera installation should be greater than the height of the racks with goods.

— If there are a lot of blind zones, it is better to install a separate camera in each one, even with low resolution, than one with good resolution, but for the whole hall.

— It is more effective to use a system equipped with elements of video analytics with computer vision. This saves money and expands the range of useful tasks of video fixation.

Video analytics as an improved version of video surveillance system

Predictive video analytics is a more advanced version of anti-theft protection for retailers to reduce losses. In addition, many other functions are performed:

— replacing physical security with high-tech digital surveillance systems;

— control over customer service, which allows to increase the level of customer loyalty;

— real-time monitoring of the situation in the store;

— analysis of customer behavior;

— giving an information signal about a suspicious person in the store;

— collecting information on the length of the queue at the cash desk, missing goods on the shelf, passability, etc.

Video surveillance system based on predictive behavioral analytics for the store

This is the best solution for protection against theft, according to the experts of the Predictive Analytics Company.  For more detailed information about the system features, please visit the website antishoplifter.com